by Sarah | Jun 27, 2016 | Brand+Team=Revenue, Marketing
The truth about love is… it takes work! So let me ask you a tough question. Why do your customers say no to your brand? Not sure? Well sadly most brands are created to solve a problem but lose their way when they stop working and here are the ways they stop working:...
by Sarah | Jun 27, 2016 | Brand+Team=Revenue, Marketing
The same people who think they are protecting the brand are killing it! Let’s learn from some examples: 1. Your team refreshes the brand without stakeholder input: Learn from Coca Cola when customers were outraged by a brand/product change. Closer to home, a...
by Sarah | Jun 27, 2016 | Brand+Team=Revenue, Marketing
Did I really just write that! I am a marketer and sadly in our industry we are expected to market and make money off any product. Yes, my name is Miracle but my fellow marketers and I agree that to make Miracles Happen we need to step in when a corporate...
by Sarah | Jun 27, 2016 | Brand+Team=Revenue, Marketing
A marketing audit is a complete assessment of all the marketing efforts in a business. It allows you to take an objective look at what’s going on in and around your business. It allows you to analyze your current performance as well as past performance. This makes it...
